MarkRanc
How We Can Help
Departing from our extensive digital marketing experience and knowledge, MarkRanc knows that digital marketing is a delicate affair that requires a multi-pronged approach to handle. Enter Search Engine Marketing (SEM) is one of the book’s oldest tricks.
SEM strategy promotes your content at the top of search engine results pages (SERPs). Ever seen certain websites labelled with “ads” on the top of your SERP? That is SEM at work. SEM is a type of Pay Per Click Malaysia (PPC), or cost-per-click (CPC) advertising where the publisher pays every time a user clicks on the paid search result.
Still, blur? Don’t worry, MarkRanc will help you sail through.
In the past decade, digital marketing has largely shifted away from paid advertising, as evidenced by the meteoric rise of content marketing. However, as part of a broader marketing strategy, SEM and other forms of click advertising still have substantial strategic value when effectively utilised, which we can help you with.
Here are some reasons why you should use SEM in your medical digital marketing efforts:
For the majority of display advertising formats, the click-through rate (CTR) is very low, averaging at less than 0.5%. This means that, of the users who see a display ad, less than half a percent will actually click on it. In contrast, paid search efforts have an average CTR of 2%, even up to 4-6% when properly optimised. Paid SEM services are far more likely than other types of digital advertising to increase sales for your company.
Organic content marketing, especially in the medical and healthcare line, takes time and effort to get ranked on page 1 of search engines like Google and Bing due to tough competition with bigger players. SEM, on the other hand, can provide some respite in the way of traffic generation as you expand your organic content and enhance your existing web pages to perform better on search engines. While search engine marketing cannot replace an organic strategy, it can help to generate quick sales in the early stages of your content marketing campaigns.
Even though Non-paid search results on the first half of Page 1 regularly see better CTRs than paid searches, This does not mean paid searches can be overlooked. One of the values people often underestimate in paid searches is Brand Awareness. Paid search results are still the first listings users see as they scroll through Page 1 of SERPs. This exposure can help people to recognize your brand!
Major search engines like Google and Bing provide PPC shopping ads that list your business at the top of a SERP, potentially hiking your conversion rate. Paid shopping ads are a shortcut to the online point of sale for B2B and B2C brands that sell directly through their website or through other online marketing channels.
In any given search, there is a nearly one in three chance that the person conducting the search is looking for something local. Consequently, businesses should focus on optimising their online presence to attract these local searchers. Local services listed at the top of SERP could make the difference between a deal going to them or to a competitor. Local service businesses can rank higher in Google search results by using Local Service Ads. Publishers do not pay for clicks in paid search, but rather for lead generation such as call, message, or booking made as a result of the ad.
To recap, PPC, or paid search engine marketing, helps you set up an online advertising system that directs visitors to your websites by listing your website at the top of SERP. In exchange, you must pay the advertiser a certain price each time your PPC ad is clicked. How you rank in the SERP, however, is another story. MarkRanc can help you to optimise SEM, while at the same time maximising the potential benefit you can gain from it.
Search engine optimization (SEO) is mostly unpaid, while search engine marketing (SEM) is paid.
While Search engine optimisation (SEO) is mostly unpaid, search engine marketing (SEM) is a paid service. Search engine optimisation relies on organic, non-paid content to increase site visibility. This may include on-page optimisation using technical SEO and optimising website copy to rank for specific terms. Aside from on-page optimisation, it can also utilise social media marketing, email marketing, backlink campaigns, and other off-site strategies. In the absence of strong SEO, SEM can end up costing more. As a result, Quality Score plays a significant role in determining CPC. However, it is also to be considered that SEM can be used to quickly generate leads and build brand awareness while SEO and content creation are still being set up. In order to temper the cost of PPC strategies, it is important to optimise your website or landing page for certain keywords..
MarkRanc is a full-service digital marketing agency that can handle your SEM campaign management needs. You can count on our PPC strategists for assistance at every step of the SEO process.
MarkRanc is a full-service digital marketing agency that can handle your SEM campaign management needs in the most effective way. You can count on our PPC strategists for assistance at every step of the SEM process. MarkRanc will formulate your SEM strategy by taking the following steps:
Step 1: Defining your paid campaign goals.
Step 2: Making suggestions on how to cut CPC while increasing impressions, such as by optimising the landing page and enhancing your local SEO.
Step 3: Creating concise advertising material that helps increase CTR.
Step 4: Calculating KPIs for metrics like impressions, click-through rate, bounce rate, and conversions.
Step 5: Modifying the plan in light of the results.
Step 6: MarkRanc makes sure you receive more than you bargained for.
At MarkRanc, we tell stories, create brands, create social media strategy, build websites and grow businesses. We partner with our clients to bring their visions to life.
© Copyright MYSense Sdn Bhd. All rights reserved.